An explorationof the self.
BTDRE explores how people understand themselves, experience themselves, and express themselves in the world.
Fashion is where we begin.
The central question
When people repeatedly choose how to present themselves, what can those choices tell us about how they understand and experience themselves?
Sometimes the question begins where tension ends.
Read the full enquiry
A change of perspective.
I
How BTDRE works
BTDRE is the exploration. Fashion is the first medium.
The medium is how we make the exploration visible. Every medium gives us a different way to look at the same human questions — identity, intention, behaviour, environment and expression.
- 01The exploration
BTDRE
How people understand themselves, experience themselves and express themselves in the world.
- 02The medium
Fashion
Visible, personal, repeated and social — the first form of expression we work through. It is where we begin, not what we are.
- 03The first season
Anime Fashion
Season One takes the exploration into fashion, using anime as a creative language for expression, identity, intention and change.
First medium
Fashion
Through future explorations
Other forms of creative expression
Why begin with fashion?
Clothing is the most repeated decision most people never examine.
Fashion is our first medium, not our definition. We begin here because it is visible, personal, repeated, socially meaningful and highly contextual — an observable starting point for looking at external expression. Other mediums will offer other views of the same questions.
Visible
Unlike most internal experience, a clothing choice can be seen, documented and returned to.
Personal
It is chosen, not assigned. Even a default is a decision someone keeps making.
Repeated
It happens daily, which means patterns emerge over time rather than in a single moment.
Socially meaningful
It is read by other people, whether or not it was intended to communicate anything.
Highly contextual
The same choice behaves differently in a different room, city, season or relationship.
The BTDRE framework
What we pay attention to, in any medium.
- 01
Presence
Who is showing up?
- 02
Purpose
What are they trying to express, accomplish or support?
- 03
Alignment
How do their choices relate to their sense of self and purpose in the situation?
The material we all already use.
II
Season One · Anime Fashion · Applications opening soon
One exploration inside a longer project.
Season One is where identity becomes visible: real people, real wardrobes, and the slow work of dressing like who they are becoming.
Season One uses anime as a language for expression, not as a costume. BTDRE continues after it, with different mediums and the same questions.
Applications open in
Applications for Season One are opening soon. The full requirements are already published so you can prepare.
Open questions
How does self-perception influence external expression?
How does environment influence the way people present themselves?
How much of personal style is intentional?
How does social feedback affect future expression?
Participate
Bring yourself, not a character.
Each season invites a small group of people to explore the relationship between how they understand themselves and how they choose to appear.
Outside my usual world.
III
Applications opening soon
Follow the project as it develops.
Applications for Season One are opening soon. The full requirements are already published so you can prepare.
Read the application guideSeason signals
We will tell you the moment applications open — and again before they close.
Collaborations & enquiries